SeafoodCommons™ is now SeafoodEcosystem


Stakeholder collaboration for a sustainable, trusted, and healthy global seafood industry

The Seafood Ecosystem (SFE)  will implement the foundation for a Purpose-Driven seafood industry - an open-source, self-governing system for integrated accountability, traceability, trust, and regeneration for the distribution of seafood worldwide.

The SFE project is based on an understanding of “the commons” as a place of engagement. Through SFC stakeholders will manage and govern according to agreed values and principles toward outcomes defined by efficiency, economy, equity, and justice. Our comprehensive approach is healing the tragedy of the commons.

We share knowledge about seafood; sustainable business, and our environment; we promote advancement in seafood research, development, education, and standards that will lead to a professionally accredited industry.

  • Multi-Stakeholder Process
  • Interoperable Industry Standards
  • Shared Knowledge Base
  • Regenerative Bioregional Development
  • Human Rights Protections and Social Justice
  • Global Ocean Literacy

We will be pursuing a policy of enhancing environmental justice and human rights given the extensive inequity in living and working conditions across the world.


Rationale for Action

The seafood industry contributes US$230 billion to the global economy, creating jobs that support 8% of the world’s population. One billion people rely on fish as their primary source of protein. The ocean provides more than half of our oxygen. Healthy fish populations keep the ocean healthy. The American Association for the Advancement of Science published a four-year study in November 2006, which predicted that at prevailing trends, the world would run out of wild-caught seafood in 2048. The scientists stated that the decline was a result of overfishing, pollution and other environmental factors that are reducing the population of fisheries at the same time as their ecosystems were being annihilated. 

We are undergoing a technological and social transformation unparalleled since the invention of the printing press in the year 1440. New communications technologies are now creating the Internet of Money, the Internet of Logistics, the Internet of Energy, and the Internet of Things and devices. All integrated into an intelligent global system. Informed by an Integrative and Integral approach we view this emerging technology as an evolutionary aspect of human civilization. While the technical systems may be viewed as complex machines when human interaction is included we start to see the Internet of Everything (IoE), a collaborative global “brain” and nervous system that has the potential to positively transform society and its relationship to the physical world.

High Seas as a Commons

There is currently no effective management framework for the high seas. Though negotiations and meetings are underway to create new treaties and agreements for preserving marine biodiversity inside and outside territorial waters, this will likely take years to enter into force. There is a growing consensus that at least 30–50% of the ocean should be protected as marine reserves to conserve and regenerate biodiversity and ocean health. With almost two-thirds of the ocean beyond areas of national jurisdiction, there is a compelling opportunity to evolve our approach to marine conservation, to conserve vast ocean areas outside national jurisdictions, to recognize the ocean as a coherent legal entity, and to work toward its management as a global commons free from the tragic exploitation that has, and continues to drive species toward extinction against the best interest and benefit of all mankind. The Seafood Commons can be realized as more than an abstract idea, but also as a political, economic, and social reality. We begin here, now., LLC is an Information Innovation Consultancy strategically positioned between marketing, technology, and community networks. We follow a unified approach to maximize the greater return on investment, trust, and value offered by an open and interoperable approach to our software development.

We define and realize the value and transformative potential of Open Technology Ecosystems©. Purpose Driven Ledger, Multistaker Holder Framework, and Open Technology Ecosystem are frameworks by

Our Leadership

Ted Schulman

Founder, Managing Director,
Ted’s experience spans advertising, financial services, technology innovation, and a commitment to social good projects. Clients included AIG, AT&T, Association of International Seafood Professionals, BBDO, Disney, Ellis Island Museum, Fireman's Fund, General Electric, IBM, Lazard Frères, Lehman Brothers, MasterCard, McCann-Erickson, Merrill Lynch, NYMEX, Ogilvy, Rockefeller Group, Salomon, Sony, and TBWA\Chiat\Day.

Barbara DaCosta

Business and Compliance Director,
Barbara DaCosta has over two decades of program/project management experience in business and IT transformations. Her experience is diverse, ranging from global big banks (including JP Morgan, Barclays, BNP Paribas, BNY Mellon, Credit Suisse) to New York City government, in delivering robust enterprise-wide infrastructure, risk management and regulatory compliance solutions.

Timothy o’Shea

Founder and Principal,
CleanStart Eco-Economic Development
Timothy o’Shea is Founder and Principal, CleanStart Eco-Economic Development, a global design, consultancy, and investment group co-creating markets that encourage Living EcoSystem opportunities for a more regenerative economy. Tim was founding CEO of CleanFish, fish you can trust® ( He was named a "Responsibility Pioneer" by TIME Magazine, voted one of America's "Most Promising Social Entrepreneurs" in BusinessWeek Online, and honored with a Business Innovation Award by the Social Venture Network.

Brett Barndt


Brett Barndt has worked on launches of transformative knowledge, business intelligence, and network-based products. He’s driven major change in large and small firms using a mix of selling, client engagement, and strategy. He's worked for Holtzbrinck Publishing Group, Citigroup, and Interpublic Group, KPMG, Thomson Reuters, and boutique research firm Envirosell. Brett also teaches strategic design at Parsons School of Design.

Joel Stevens

Technology Director,
A full-stack engineer, Joel refined his experience while at Hearst Corporation's Digital Media department for both their editorial and advertorial website properties. Having worked for naming and branding agencies, Joel understands the thought and branding intent that goes into an application during the planning stages. Working side-by-side with the designers of those agencies has given him an eye for detail which could be project critical.

Harvey Newman


Harvey Newman is a member of the New York City Association for Conflict Resolution and facilitates "Practicing Consciousness for the Rest of Your Life" for Dorot's University Without Walls. Harvey is Chairperson Emeritus World AWAKE formerly A World Alliance of Interfaith Clergy.  Harvey is a member of Committee for Spiritual Values and Global Concerns (CSVGC), United Nations NGO

Bob Trojan

President & CEO,
Token Insights / Financial Services Insights, LLC
Bob is a global thought and industry leader. Serving on two UN Commission working groups; selected by World Bank, OAS, and APEC to provide education to emerging nations; appointed by U.S. Secretary of Commerce for Trade Finance Advisory Council; frequent speaker at industry events. A transformational influence with unparalleled global network, trusted resource to executive teams and boards.

Frank Vitello

Founder and President,
Vitello Consulting and VC International

Frank routinely provides strategic and business counsel to a wide net of clients whose interests intersect with the U.S. Congress, federal agencies, foreign governments, and international regulatory organizations. Formerly, Frank served as chief strategist for the National Fisheries Institute (NFI), the leading trade association representing the U.S. seafood community both domestically and internationally.

Adam Honig

Co-founder and CEO
Adam is a serial entrepreneur having worked his entire career in the technology industry building companies and organizations that sell and deliver enterprise software and solutions. Two of these companies went public, and two of them were successfully sold for excellent returns to their investors. Co-founder and CEO of Spiro the world's first Proactive Relationship Management solution.

Jonathan Askin

Visiting Professor,
MIT Media Lab
Professor at Brooklyn Law School, teaching technology, telecommunications, and entrepreneurial law and policy. Founder of the Brooklyn Law Incubator & Policy Clinic, which provides full service, pro bono, legal support for bootstrapped entrepreneurs, startups, innovators, and organizations, typically exploring ventures and issues the law has not anticipated.

James Flynn

Global Food Blockchain Initiative
A collaborative space where food industry professionals and food supply chain suppliers can come together to discuss food blockchain developments, initiate and spin out. Founder and owner of Primority Ltd, and developer of the HACCP Now and 3iVerify food safety software solutions. Providing food safety management, audit, training systems and food safety consulting for the food industry.

Greg Wendt

Green Economy Think Tank

Co-created Green Economy Think Tank in 2008 with my partners to convene leaders across the world to catalyze ideas into action to grow the living economy through forums, salons, events, andand conferences.

Greg is a Comprehensive Wealth Management Advisor, Consultant, and Regenerative Economist.

Peter Burgess

Founder and CEO,
True Value Metrics
Peter’s career in corporate management, consulting and policy planning, along with his experience with NGOs, the World Bank, and the UN has led him to develop True Value Impact Accounting to add a value dimension to conventional money profit accounting. Earlier in his career Peter was Chief Financial Officer of an international seafood company. He has degrees in engineering and economics from Cambridge University.

David Solomonoff

Founder and CEO,
Zoetic Networks
After serving for six years as President of New York Chapter of Internet Society, David has founded Zoetic Networks LLC to develop open technologies for positive social impact. Current projects include: Embedding ethical behavior into political systems and networked infrastructure via smart contracts using Ethereum and the Goodnik Code of Conduct. Providing wireless mesh Internet access to underserved rural areas.

Core Innovation Partners

Community of Practice

Brooklyn Law Incubator

The Brooklyn Law Incubator & Policy ("BLIP") Clinic functions as a modern, technology-oriented law firm. Since its inception in 2008, BLIP is training a new generation of lawyers who are well-versed across the spectrum of skills needed to represent emerging tech, Internet, communications, and new media companies


The Democracy.Earth Foundation is developing free open source software for decision making (voting) based on incorruptible blockchain, which can be used both in large and smaller institutions, from the most local involving two people to the most global involving all of us.


Stakeholder involvement for responsbile supply chains. Ulula connects businesses, workers, communities and governments to de-risk operations and create value across global supply chains. Listen to workers and communities across your operations and supply chains. Prevent risks with cost-effective feedback and case management systems. Empower stakeholders throughout your entire organization.

Did you know...

$230 billion

Size of Global Seafood Industry


Of Aquaculture Comes from Asia


Of Earth is Ocean Covered


Predicted End of Wild-caught Industry

SFC Wants You

Help us to build a trusted and regenerative seafood industry and a healthy planet.

Contact Us

Ted Schulman -
This email address is being protected from spambots. You need JavaScript enabled to view it.